Social Media Vertical Videos

Podcast Clip Moments

For her YouTube channel, Toyin wanted to highlight special conversations from her Podcast, Quantum Leap. I pulled a few impactful moments that are about 1 - 2 minutes in duration. I added animated captions, motion design titles, a descriptive title, and a branded end bumper. All these elements helped increase engagement and views on her videos dramatically.

Toyin Umesiri is a worldclass Business Educator, Author of "Mindset of an Entrepreneur" and visionary leader behind major global Platforms and Brands.

Problem & Solution

Kensium, an ecommerce partner and developer, wanted to reach potential clients through their ‘pain-points’ —typically, a clunky, out-dated website that doesn’t take in account the customer journey.

To achieve this, I filmed one of their Project Managers articulating the frustration or pain-points that his clients typically vocalize and potentially how to solve them.

Next, I pulled the most impactful moment, added animated titles, some fun motion graphics and a branded end bumper with clear contact info. This series ended up drawing over 250,000 views.

Kensium helps ecommerce merchants, wholesalers, and distributors plan for success. They are a full-service commerce consultant specializing in ERP implementation, strategy, marketing, and website design.

Viral Moments

Hardcore Italians wanted to start a podcast after their successful apparel company took off. When discussing Italian-American culture a few ‘hot-takes’ came up.

As their editor, I isolated some of these, taboo or controversial subjects about Italian-American families.

With some re-formatting and added captions, their YouTube shorts sometime grander 10’s of thousands of views.

Hardcore Italians is an apparel, jewelry and media company based out of the Chicagoland area.